History of the TLD

The .voto domain is a generic top-level domain (gTLD) introduced through ICANN’s New gTLD Program and delegated in 2014. It is intended for Spanish-speaking audiences involved in elections, voting, advocacy, and civic engagement. The registry is operated by Donuts Inc.

Main Use and Industry Position

.voto is primarily used by political parties, candidates, advocacy groups, and civic organizations targeting Spanish-speaking communities. It provides a clear and relevant domain space for voter education, election campaigns, and civic participation initiatives.

Comparison to Other TLDs

Compared with generic extensions like .com or .org, .voto offers a language-specific and purpose-driven identity. Unlike broad gTLDs, it immediately signals involvement in voting or civic processes. While less globally recognized, it provides strong relevance within Spanish-speaking markets.

Pros and Cons of the TLD

Pros

• Clear focus on voting, elections, and civic engagement for Spanish-speaking audiences

• Enhances credibility and relevance for political and advocacy content

• Open registration with support for modern DNS features

Cons

• Lower recognition compared to .com or .org

• Niche focus may limit broader appeal

• Usage may be restricted by local election regulations or campaign rules

Registration Criteria

.voto domains are available for registration by individuals and organizations worldwide targeting Spanish-speaking audiences. Standard naming rules and character restrictions apply.

Summary

The .voto gTLD provides a dedicated namespace for Spanish-language political, advocacy, and civic engagement websites. Introduced in 2014 and managed by Donuts Inc, it allows open registration and helps organizations communicate clearly with Spanish-speaking communities about elections and voter participation.