History of the TLD .Beauty

The .beauty domain is a generic top-level domain (gTLD) delegated to the DNS root zone under ICANN’s New gTLD Program. It was first delegated in 2016 and later transferred to XYZ.COM LLC, which manages the registry. The general public launch with broad availability occurred in March 2021 as part of an initiative to create industry‑specific domains for the beauty sector including related extensions such as .hair, .skin, and .makeup. 

Main Use and Industry Position

The .beauty TLD is positioned within the lifestyle and beauty sector. It is intended to serve businesses, professionals, influencers, content creators, and enthusiasts in the beauty and personal care industries. The extension signals a focus on beauty products, services, content, blogs, and brand identities that align with beauty and aesthetics. 

Comparison to Other TLDs

Compared to general purpose TLDs such as .com or .net, .beauty is niche‑oriented with a clear industry association. This provides stronger thematic relevance for beauty‑related sites. Unlike many regional or legacy TLDs, .beauty helps differentiate industry content. Unlike some highly generic new gTLDs, .beauty communicates specific industry focus, which can help with branding. Compared to other beauty‑focused extensions such as .makeup or .skin, .beauty offers broader thematic application across multiple segments of the beauty industry. 

Pros and Cons of the TLD

Pros

• Supports industry‑specific branding and relevance for beauty businesses and professionals. 

• Open registration with no special eligibility restrictions making it accessible to anyone. 

• Offers potential for memorable and descriptive domain names where desirable .com names are unavailable. 

Cons

• Newer and niche TLD may have lower inherent trust with general audiences compared to long‑established TLDs like .com.

• May be associated with higher rates of malicious use or spam as observed in some security analyses of niche new gTLDs. 

• SEO and market adoption benefits are dependent on individual marketing and branding rather than inherent TLD authority.

Registration Criteria

The .beauty domain supports open registration globally. There are no special requirements or documentation needed to register a .beauty domain. It is available to individuals, businesses, and organisations with no local presence requirement. 

Summary

The .beauty TLD is a generic top‑level domain created to support online identities within the beauty and personal care industry. It was delegated in 2016 and saw broad public adoption beginning in 2021. The TLD offers thematic relevance and open registration, enabling brands, professionals, and creators to establish memorable and relevant web presences. It competes with general TLDs by offering niche branding advantages while facing some adoption and perception challenges typical of newer gTLDs.