History of the TLD
.luxury is a generic top-level domain introduced as part of ICANN's new gTLD program. It was delegated to its registry operator in 2014 and has been publicly available since then. The domain was created to serve brands, organizations, and individuals seeking to signal affiliation with luxury products, services, or experiences.
Main Use and Industry Position
.luxury is positioned as a premium namespace for websites and digital properties associated with high-end brands, luxury goods, upscale services, and related lifestyle content. It is commonly used by companies in fashion, jewelry, travel, luxury real estate, high-end automotive, boutique hospitality, and other affluent market segments. There are no strict eligibility restrictions so the domain can be registered by any entity, but it carries aspirational branding value.
Comparison to Other TLDs
Compared with generic TLDs like .com or .net, .luxury offers a more targeted branding signal for businesses focused on upscale markets. Unlike some geographic or niche gTLDs with specific community or policy restrictions, .luxury is open to all registrants but is thematically aligned with premium positioning. It differs from similar lifestyle or sector-themed TLDs by explicitly invoking luxury as a brand attribute.
Pros and Cons of the TLD
Pros
Enhances brand perception for luxury goods and services
Signals niche and premium market positioning
Open registration with no restrictive eligibility rules
Cons
May carry higher registration and renewal premiums compared to standard TLDs
Less universally recognized than legacy extensions such as .com
May be perceived as niche or less versatile outside luxury branding contexts
Registration Criteria
.luxury domains are available to any individual or organization on a first-come, first-served basis. There are no special eligibility requirements or restrictions beyond standard domain name policies.
Summary
.luxury is a branded generic top-level domain aimed at high-end brands and lifestyle services. It allows businesses to align their online presence with luxury positioning while maintaining open registration. The extension is recognized for its aspirational value but may involve higher costs compared with more common TLDs.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.luxury
|
USD
$25.2
1st year
|
USD
$25.2
For 1 year
|
USD $25.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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