Type in traffic is an example of direct navigation; it is defined as a visitor entering a keyword into the address bar of the web browser and then adding ‘.com’ or ‘.net’ (or any other code) to the end.
Internet users may choose to ‘type in’ their chosen term instead of following a hyperlink or searching the term via a search engine. For example if you wanted to purchase a mobile phone you may type ‘mobilephone.com’ into your address bar instead of searching a search engine for a ‘mobile phone’.
